About Creston

Welcome to Creston: an insight and communications group

Creston offers clients more seamless access to the most innovative marketing insights and communications services to help grow their brands in a rapidly-changing consumer world.

Our approach

Sharing values lies at the heart of the Group's approach, and these are represented across our business by a common commitment to understanding, influencing and inspiring ...

Understanding lies at the core of our ability to deliver.  We are strongly focused on the analysis and assessment of clients' needs in order to develop the right solutions at the right time.

We believe a blend of marketing skills is increasingly required to connect brands to consumers in a meaningful and memorable way.  There is just too much at stake to allow silo interests to inhibit or prevent the effort toward achieving stronger offerings and effective synergistic marketing strategies and programmes.

Inspiration and creativity set us apart.  Our collaborative approach allows us to deliver the skills that clients need to plan and execute innovative brand strategies for a rapidly changing consumer world. 

How Creston Group adds value

Clients - the Creston Group consists of three divisions, each comprising specialist agencies that have a strong track record of working together to deliver flexible and creative solutions for our clients.  We have brought together a line-up of agencies that are experts in their fields and are incentivised to work together in order to maximise the opportunities that the Group generates.  We have a dynamic 'Better Together' culture based on collaboration and shared values, and this ensures that we are well-placed to deliver better, more effective results for our clients. 

Employees - each Creston agency is focused on attracting, retaining and developing best-in-class talent.  Through the Creston Group, we increase their ability to do this by offering broader opportunities for career development.  We help build the best teams within our agencies and divisions and pool talent from across the Group through training seminars, events and cross-company secondments.  The Group offers an attractive balance for employees, combining an exciting, supportive working environment, with the scale to provide opportunities to work internationally and with major clients, and a personal atmosphere in which each individual is encouraged to make their voice heard.

Investors - Creston's aim is to provide investors with long-term sustainable returns, and we believe that the business model that we have developed and the successful implementation of our strategy will continue to deliver value.  As the only major communications group to launch in the 21st Century, we have successfully built a culture, structure and strategy that answer the need to evolve skills rapidly and deliver synergistic, flexible communications solutions.  The Creston Group provides its companies with the investment and support to continue to expand, develop and retain their market-leading positions.  Through this support and by incentivising our business leaders through profit growth, the Group consistently delivers like-for-like revenue growth and profit margins in the upper quartile of our industry.  This performance will ensure we maintain strong cash flows and a healthy balance sheet, as well as earnings growth and a progressive dividend for our shareholders. 

Entrepreneurs - the Creston Group is designed to empower and add value for the entrepreneurs heading our agencies.  Whilst giving them value for their business, we encourage and enable them to continue working with an entrepreneurial approach, with control over their working practises and environment.  The focus of the Group is on providing the investment, experience and expertise to support the expansion of each company, either internationally or domestically - within the context of the Group's development as a whole.