Digital offer
Through our companies, we help our clients understand the socialisation of digital media and, when required, provide a single point of contact and accountability to clients seeking access to the combined digital expertise of our insight, advertising, direct marketing and PR agencies.
Traditionally, the agency model has pushed clients to choose the channel first and the agency second: by the time they contact the agency, budgets for research, advertising, PR or direct marketing are already allocated. Even when the agencies are in the same group, they tend to act independently from each other, even competing for the same budget.
Digital communications change the rules, offering advantages to clients who are prepared to be flexible in how they spend their communications budget, and who are prepared to change the channels they use to learn about their consumers and communicate with them on their terms. They require the digital communication skills that can be offered by a generalist agency, where small islands of expertise aren’t competing with each other, and where digital is integrated as part of the communications mix, not offered as a standalone entity.
This is the Creston digital offer.
The role of the Digital Forum is to share best practices, innovations, learning and ideas in the digital space across-the-Group. Most importantly, the Digital Forum is responsible for establishing ‘Centres of Excellence’ in various digital disciplines, to ensure that all Group companies and their clients are able to take maximum advantage of the specialist skill sets necessary to offer a complete range of digital services, more cost effectively.
The Forum is led by Ross Taylor in his role as Group Digital Director.