Group companies Insight division
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Marketing Sciences Ltd (MSL)
MSL is a full service international market research consultancy founded in 1977. Based in Winchester, the company is managed by Keith Bates, Managing Director, supported by 4 other Board Directors, namely Jane Rudling, Steve Grundy, Rachel Cristofoli and Danni White.
MSL delivers recommendations, insight and answers to a wide variety of business questions through a practical problem-solving approach, supported with both quantitative and qualitative methods. Research is designed for each individual problem. Where appropriate, MSL undertakes multi-stage projects and calls on a wealth of experience in sophisticated data analysis, market modelling and qualitative enabling and projective techniques.
MSL's branded services include:
- PACKMASTER — Internationally standardised system for comprehensive evaluation of packaging
- PRODUCTMASTER — A complete range of services for your product testing needs
- CATMASTER — Category definition and segmentation from the shopper’s point of view
- STOREMASTER — In-store observation and interviewing explores decision-making at point of purchase
- SPACEMASTER — Category management system for optimising retail display
- VISUALISER — World leading system for virtual shopping and design evaluation
- PRICEMASTER — Pricing research techniques for all situations
- BRANDMASTER — Understanding the relationship of price and image perceptions
- COUNTDOWN — Volume estimation for any stage of product development
- STRATEGIST — U&A studies with actionable results
- NETMASTER — Fast and flexible online research
- CADI — Computer assisted design improvement
- PROMOMASTER — Evaluation techniques for direct mail and promotional marketing
- COVERMASTER — Evaluation of cover pages for brochures, catalogues and publications
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MSL is committed to further growth, both through the development of new services and carefully planned entry into new research sectors.
Operating at the premium end of the market research spectrum, it offers a wide range of resources including a large national interviewer fieldforce and telephone and on-line interviewing facilities. On-line research is offered through MSL's specialist company newvista which provides high quality online solutions. www.newvistaresearch.co.uk
MSL delivers a comprehensive and tailor-made service to over 30 major blue-chip clients operating across a range of business and product sectors including FMCG, durables, retail, healthcare, social and business-to-business markets.
MSL now offers its clients the complete product evaluation service following the integration of MSTS, the specialist sensory company, which operates primarily in the food and drink sector.
The Research Alliance
MSL founded this global network in 1993 to facilitate the successful delivery of international research projects. The Research Alliance's secretariat operates from MSL's offices and the network currently comprises 16 companies around the world. With a significant proportion of MSL's business being international, The Research Alliance enables it to conduct market research using its branded services in most of the major world markets.
www.research-alliance.com
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