Studies

Smartphones are changing the way we shop, app by app

03 Jun 2011
The mobile consumer is rapidly adopting technologies to help them shop - particularly in the supermarket when grocery sh...

Who owns social media?

13 Jan 2010
Survey highlights where the ownership of social media lies within the business, as well as identifying perceptions of so...

ICM Global Crisis Index November 2009

30 Nov 2009
The ICM Crisis Index is conducted every three months, tracking the development of opinion across the globe during the ec...

ICM Swine Flu Study November 2009

30 Nov 2009
ICM's global teams have been tracking consumer perceptions of Swine Flu over the past few months asking whether they are...