Marketing Sciences

FULL-SERVICE INTERNATIONAL MARKET RESEARCH CONSULTANCY

Marketing Sciences offers a wide range of qualitative and quantitative research solutions to improve the overall performance of their clients’ businesses. Research is designed for each individual problem, and, where appropriate, Marketing Sciences undertakes multi-stage projects and calls on a wealth of experience in sophisticated data analysis, market modelling and qualitative enabling and projective techniques.

Operating at the premium end of the market research spectrum, Marketing Sciences offers a wide range of resources including a large national interviewer field force, telephone and online interviewing facilities. Online research is offered through its specialist company newvista which provides high quality online solutions. In addition, Marketing Sciences can now offer a complete product evaluation service following the integration in 2008 of MSTS, the specialist sensory company, which operates primarily in the food and drink sector.

Marketing Sciences founded The Research Alliance in 1993 to facilitate the successful delivery of international research projects. The Research Alliance network currently comprises 16 companies around the world. With a significant proportion of Marketing Science’s business being international, The Research Alliance enables it to conduct market research using its branded services in most of the major world markets.